Spoken Language: English
Business: Internet Marketing, Marketing and Advertising
Effective Spend is an Austin based full service search marketing firm that helps business of all sizes and types to increase their website's visibility in the search engines to drive high quality customer leads and sales.
Effective Spend specializes in Pay Per Click Campaign Management and Search Engine Optimization (SEO) services and incorporate key business insight from its clients to outperform its client's competitors. Paid and Organic Search Marketing can be and are performed in-house in many online businesses. Pay-per-click platforms are designed and anyone can sign up and start buying keywords in just minutes, some famous platforms are:
- Google AdWords
- Microsoft AdCenter
- Yahoo (Overture) Search
However there are clear benefits in hiring a professional Search Marketing Company< such as Effective Spend to set up and manage these programs. Search Marketing has become incredibly competitive over the past ten years. There are enormous amounts of data to analyze and interpret as well as several layers of complexity that the average business owner just doesn’t have time to manage. In addition, campaigns that are run incorrectly can be extremely costly and can even cause more harm than good, possibly decreasing your search engine rankings or even getting banned from search indexes in the worst cases.
At Effective Spend we take an “in-house” approach to marketing your business. By creating a continuous open line of communication with key business contacts at your company we are able to develop a truly customized approach that fits in with your overall business goals and results in a much greater positive return on investment.
This type of anti one-size-fits-all approach is a key difference that sets us apart from most internet marketing agencies and although there are standard best practices and often times several consistent techniques that we employ, at Effective Spend we understand that it is the little unique things about your services and products that set you apart from your competitor and will allow us to fully realize the best possible ROI.
At Effective Spend we are very familiar with the best search marketing software and the value it can offer to its users. A well run, optimized search strategy can often mean dealing with thousands of keywords and each keyword can often have hundreds of different data points. The more data you can analysis when making key optimization decisions, the greater competitive advantage you will have which translates directly into higher ROI.
The result of operating without optimization software to aid in managing your search marketing efforts often results in leaving profit on the table and difficulty in scaling your campaigns. Good technology however can often be too expensive for all but the largest marketing budgets. At Effective Spend we are able to pool our client’s budgets enabling us to easily absorb the software minimums and realize lower variable costs that we then pass on directly to the client helping to achieve an even higher ROI.