Spoken Language: English
Business: Internet Marketing, Marketing and Advertising
Santa Barbara Marketing is a Search Engine Marketing (SEM) company specializing in Search Engine Optimization (SEO), Pay Per Click (PPC), Mobile Marketing, Web Design & Landing Page Optimization; because when all marketing channels work together, you get the highest ROI.
We're not just experts in moving your website to the top of Google, generating a profitable return on your investment is our ultimate goal. We help you optimize your entire online marketing strategy focusing on ROI and sales conversion because after all, the point of any marketing strategy is to generate sales for your company!
Santa Barbara Marketing services
Whether you are a small start-up business or a Fortune 500 Corporation, we’ll develop a custom marketing strategy that fits your marketing goals & budget.
Pay Per Click PPC
When you need results right away, Pay Per Click is the way to go. Santa Barbara Marketing uses Pay Per Click (PPC) and Paid Search Marketing to quickly drive customers who are actively searching for your product/service and convert them into new customers. Results can be achieved in just a few days from the time you sign up to the time you start making sales.
Santa Barbara Marketing is a certified Google AdWords, Yahoo & Bing AdCenter advertising partner who uses a wide variety of best practices in paid search marketing to ensure your marketing success. We take a hands-on approach to gain a better understanding of your business model & customers and use this knowledge to target your PPC search advertising. The best PPC Management starts with an open ear. We’re obsessed with constantly monitoring and improving your campaign to target only the searchers who want your product or service. We think you should get customers, not just traffic.
If increasing ROI (return on investment) is at the top of your to-do list, this PPC Management Company is here to help. We use multiple tracking methods including Ad Words & Ad Center reporting tools, Google Analytics & your CRM to measure profitability in terms of ROI, conversion ratio, Cost per Conversion, # of products purchased & customer lifespan.
Santa Barbara Marketing’s PPC management service also includes detailed Keyword Research and a Search Query Analysis, Text and Display Ad Creation, Conversion Cost Analysis and Opportunity Alerts, Google Analytics and Conversion Tracking Reporting, Campaign Optimization and Quality Score Management & Landing Page Analysis. While some advertisers believe that you have to pay more in order to get higher positioning. This option we consider a ‘last resort.’
The preferred option is to increase the Quality Score of the keyword which lowers the amount an advertiser actually pays per click. Santa Barbara Marketing demonstrates the highest quality scores amongst any range of ad campaigns, so you can pay less for better ranking.
Santa Barbara Marketing knows exactly how to Geo-target your ad campaigns through Google Places & localization tools segmented by city, state, region, or by a radius around your location. It’s important that we tell the search engines where you are, and more importantly, where to find your customers, so only people in the areas you want to be viewed will see you.
Santa Barbara Marketing makes it easy for you to be seen worldwide. With search engines in almost every major language, your business can be found in seven continents across the globe. We understand that bridging geographical boundaries can often involve other lifestyles or psychological differences that influence business. Here, these differences are embraced with the utmost sensitivity when working in new world cultures.
A successful campaign requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and more. So leave the pay per click management to Santa Barbara Marketing. We take the guesswork out of PPC so you can focus on what really matters—running your business. Whether you’re a local retailer, a national advertiser or global corporation, we’ll create and implement a successful PPC campaign for your business. It won’t be long before the customers are knocking at your door.
Search Engine Optimization
Santa Barbara Marketing is a full service Search Engine Marketing (SEM) company offering Search Engine Optimization (SEO) services for Google, Yahoo & Bing. We understand how Search Engine Optimization works and apply white hat SEO strategies to increase your web rankings and bring potential clients to your website. We focus on a powerful variety of On-Page SEO strategies and link building methods to improve search results; allowing our client’s to experience a huge increase in their web traffic and return on investment.
Our SEO marketing services begin by researching your website (and your competitors), and then create a custom SEO strategies involving a combination of white hat On-Page & Off-Page Search Engine Optimization strategies including; Link Building, Forum Postings, Link Exchange Programs, Article Creation and Distribution, Press Release Writing and Distribution, Directory Registrations and Social Bookmarking.
In order to effectively capture your online market share, we target groups of similar keyword clusters and create corresponding landing pages to maximize results; producing high keyword relevance that search engines reward, in addition to increasing sales conversion. By targeting keywords that “motivated buyers” use to find products and services, we focus on phrases that credit card wielding consumers are searching for; such as products, services, company, leading, pricing, best, deals on, etc. We build sites that not only rank well, but convert well, creating a high return on investment.
Web Design Services
Santa Barbara Marketing is a full service web design company that builds unique E-Commerce & lead generation websites that stand out in this competitive world. We design custom websites for small business owners, large corporations and everything in between – no job is too small, or too big.
We start by listening closely to our client’s needs. We strive to understand your company, product & customers; so we can deliver on all performance objectives & exceed your expectations. We’ll meet you in person (if local) or work with you over the phone to suit your convenience. We consider your existing brand, logo, who your customers are, and what your business is all about; because we think you deserve a personalized web site that’s as unique as your company.
As a Web Design Company it’s important for us to utilize the latest web 2.0 standards, open source solutions, coding standards, frameworks and naming conventions combined with an experience-based approach to architect powerful web applications.
Effective websites show up on the first page of search results and more importantly persuade customers to take immediate action, converting web traffic into customers. We believe a website should be measured by its sales, not just by traffic.
We offer a wide range of creative solutions catering to your marketing, advertising, communication, promotional and design needs.
- Complete Website Re Design Services
- Logo and Image Re Design for better visual appeal
- Facebook Business Page Design, Twitter theme design
- Refresh content & optimize keywords for better indexing
- Convert code to web 2.0 standards to make Google friendly
- Programming and scripting languages (ASP.NET, PHP, JAVA, XHTML/CSS, HTML, AJAX, SQL, MySQL, XML)
- Optimized and slice images for faster page load time
- Ensure cross Browser Compatible to make compatible for everyone.
- Code to ensure superior indexing for the best end result
- HTML5 Website Design
- VALID CSS/XHTML, USABILITY, CMS ROCKSTARS
- Flash Web Design
- Ecommerce Website Development
- Shopping Cart Website Development
- Content Management System (CMS) Themes – WordPress, Joomla, TypePad, Twitter, Posterous, Drupal, etc
- Web Hosting & Database Management
We know that web design involves a lot of work – and we’re not scared to roll up our sleeves and get our hands dirty. We’ve been around the block a few times and are ready to handle whatever you throw at us! Our team really twists itself into pretzels to ensure that your site looks great, generates lots of traffic and converts customers. That’s why we are champions at Twister – and why our web sites get outstanding results. So call us today to discuss how your website can get more traffic, while converting more customers.
Santa Barbara Marketing’s Mobile Search Engine Marketing services delivers your ads to potential mobile customers; so they can easily find your site, browse your products, get directions to your store, call you, and purchase products from your mobile website. Mobile internet searches grow every day, and are expected to overtake PCs as the most popular way to search the Web within four years, so it’s important to build your mobile presence today.
The most common action (55%) of mobile phone searches is to visit a store in person, so if you want more actual customers in your store, Mobile Marketing is the way to go.
Since Google AdWords is the only major search engine offering Mobile Paid Search Marketing, it makes sense to work with a Google AdWords Certified Partner.
Mobile Search Marketing vs. Regular Search Marketing
Mobile search is different than searching from a computer. Mobile searches tend to use less keywords, are more geo location targeted, can generate inbound phone calls and social media signals often produce different results than on a computer. As a result, the approach to mobile Search Marketing is different than regular Search Marketing.
Because of limited screen size, mobile websites must be designed with a minimalist approach; ensuring the most efficient use of screen size as possible. We adhere to strict website accessibility guidelines, as set out by the W3C; using the Wireless Internet Protocol, WAP 2.0 (XHTML sites), WAP 1.x (WML sites) and i-mode (CHTML sites, popular in Japan).
- Our Mobile Search Engine Marketing Services include;
- Mobile Website Design and Development
- Search Engine Optimization (SEO) for Mobile Search
- Pay-Per-Click (PPC) & Display Advertising for Mobile Campaigns
- Mobile Landing Page Design & Optimization
- Mobile Video Content Optimization
- Strategy for location-based services such as Foursquare, Yelp, etc
Why Choose Us?
Our vast experience in Mobile Search Engine Marketing keeps you one step ahead of the competition, ensuring your customers find your site before your competitors. To find out how we can build you a powerful Mobile Search Marketing campaign.