Adwise Group, Inc : A full-service Dallas ad agency, marketing firms and Dallas media buying firm. Right fit, wise choice.

Adwise Group, Inc

Business Information
A full-service Dallas ad agency, marketing firms and Dallas media buying firm. Right fit, wise choice.
Adwise Group, Inc’s QR code business card
Email: 
infoatadwisegroup [dot] com
Phone Number: 
972-418-9600
Contact Person: 
Marcus Miller, President
Do you recommend Adwise Group, Inc?
Company Information
Year Founded: 
1984
Number of Employees: 
10
Type of Business: 
Services
Ownership: 
Privately Held

Location

AdWise Group
2245 Keller Way Suite 250
Dallas, Texas 75006
United States
Phone: 972-418-9600
32° 58' 13.5048" N, 96° 50' 59.2944" W
Magazine Advertisment - AdWise Group
Website - AdWise Group
Branding - Logo - AdWise Group

Spoken Language: English

Business: Advertising, Marketing and Advertising

AdWise Group is a full service Dallas advertising agency< founded in 1984. As a full service ad agency, we develop integrated message and media strategies for our clients in the franchise, financial, consumer, and food industries. AdWise Group orchestrates the right mix of media, message strategies, tactics, and execution to best serve the interests of our clients. The bottom line is that clients receive the benefit of three decades of strategic thinking from seasoned marketing and advertising professionals.

The question is, is AdWise Group the right fit for you – size-wise, culture-wise, experience-wise, capability-wise? You may prefer a big, multinational agency and are willing to pay the high overhead costs – that may be the right fit for you, but that’s not us. You may even need specializations that we are not able, or willing, to offer. It’s okay, because like the song says, “we get in where we fit in.”

As a full-service ad agency, Adwise Group, Inc develops an integrated marketing communications strategy as a fundamental to our approach for every client. That is, we orchestrate the right mix of media, message strategies, tactics, and execution to best serve the interests of our clients. It is Adwise Group, Inc job to understand the ever-changing, fragmented media world and determine the best and most efficient way to get our clients’ messages heard.

AdWise Group understands how to help consumer marketers express the competitive benefits of their brands, how to drive customer traffic, and how to increase revenue. We greatly value market research as an important guide to a marketing plan, message strategy and creative execution.

As times have changed, so have we. We take pride in staying ahead of the curve on the latest marketing trends, methodologies, and technologies so that our clients can focus on their businesses. In the last decade, we have developed strong interactive, mobile and social media capabilities. AdWise Group staff includes Google-certified professionals and Certified Mobile Marketing Specialists.

As new marketing vehicles emerge, AdWise Group will be at the forefront of helping clients understand and profit from new techniques and strategies that maximize the use of their marketing budgets, whatever their size.

AdWise Group Expertise<

Consumer and Retail Marketing<

AdWise Group has a long history of developing effective advertising and promotion for retail and consumer marketers. Since the founding of our advertising agency more than 25 years ago, consumer and retail advertisers have been a constant clientele.

Our category expertise means that we are the right fit and a wise choice for marketers looking for effective retail and consumer advertising services. Most retailers have similar marketing objectives: to build and sustain a strong brand position while attracting customers to buy specific products and services.

Enhancing the brand

Successful consumer and retail advertisers build a brand perception that carefully positions their stores (brick and mortar or online) to attract targeted customers. The best consumer and retail brands clearly differentiate among competitors to deliver high customer trial and to sustain a customer base. Our years of experience in retail advertising give us unique abilities to develop comprehensive advertising strategies, budgets, and plans to achieve these objectives.

Attracting store traffic

The name of the game is building traffic. We employ the widest possible array of strategies and persuasive tactics to meet this universal retail objective. Because no two retailers have the same challenges and needs, we match the best media mix with the right message to create the strongest results possible. We faithfully maintain brand positions and standards when creating price and item promotions to generate store traffic.

Executing media and message strategies

Depending on the target markets of our consumer and retail clients, a wide range of strategies and tactics are applied including newspaper (inserts), TV, outdoor, direct mail, online video, pay-per-click, search marketing<, social media, in-store signage, themed promotions, and many more. Message strategies are always a disciplined mix of the retailer’s overall position (value, price, quality, service, etc.) and the key features and benefits of the products advertised.

Food and Beverage Marketing<

At AdWise Group, we have consistenly served food-related businessess throughout our 25+ year history, so much so that in 2003 we created a specialized division called FoodWise Group. Run by a 30-year food advertising veteran, FoodWise Group focuses 100% on food and food-related businesses. We are a unique resource for all food industry marketing channels. Because our staff backgrounds are in food marketing, food advertising, and sales communications, we may be the right fit and a wise choice to help you more effectively achieve your business goals in food industry marketing.

Foodservice advertising

Our experience is extensive in developing food advertising and food marketing programs for food manufacturers who sell to the restaurant industry. We have a keen understanding of challenges that manufacturers face when they target restaurant operators. This competitive B2B environment requires marketing communications programs that inform and persuade operators of the benefits a product or service provides. We are masters of employing the right mix of paid trade media, direct selling materials, online media and promotions to achieve integrated marketing programs that get results.

Restaurant advertising

Restaurant advertising is a cornerstone of FoodWise Group’s business. We serve operators in all segments from QSR to white tablecloth. We serve large franchise groups and stand-alone units. We understand there are only four strategies to increase sales in a restaurant operation: generate new customers, engage current customers to return more often, up-sell current customers to larger tickets, and increase the number of patrons within parties. We understand how to shape programs in all these restaurant advertising strategies to build operators’ businesses.

Packaged goods

FoodWise Group is a marketing communications company that understands consumer package goods within the food industry. We know how to uniquely position food products and how best to communicate with both consumers and the retail trade. Our skills in food packaging design add to our client’s success in effectively positioning their products. Our staff’s years of experience with Hershey’s, Kellogg’s, Kraft, Sara Lee, Tyson, Borden, and other leading CPG food marketers insure you the very best marketing advice and insights in the industry.

Franchise Marketing<

Once a franchisor decides to multiply a concept through franchising, a complex set of marketing and advertising challenges arise. In theory, both the franchisor and the franchisee join forces to create a consistent and profitable enterprise, but even though both parties are ultimately working towards this common goal, in reality their agendas can be very different. Our years of experience help us understand the perspectives of both the franchisor and the franchisees, which makes us the right fit and wise choice to serve both parties.

Develop and promote the franchise brand

Establishing brand standards and making sure they are applied correctly is key to building and preserving a franchise’s brand value. That’s why we are careful to ensure that the brand is continuously safeguarded through all stages of marketing the franchise. From internal communications to franchise advertising to local store marketing, we make sure the brand stays consistent - a goal that will add value and benefit to both the franchisor and franchisees.

Grow the franchise

We use a variety of tools to increase the number of operating franchises, including advertising in franchise publications, search marketing, trade show participation, franchise directory listings and much more. A steady year-to-year growth in the number of franchises sold is beneficial to both franchisor and franchisees.

Increase franchise sales

Franchisees generally have one primary goal – increase store sales. Although the franchisor collects a marketing fee to fund brand marketing, the franchisee still must self-finance local store marketing. It is the franchisee that has the hands-on, day-to-day pulse of local customers. In concert with the franchisor, we develop programs and templates for local promotions that can be tailored to local market needs, pricing and opportunities. We’ve even developed our own online software program that helps franchisee’s facilitate their advertising needs easily and accurately.

Financial Marketing<

When searching for a branding agency, look no further than AdWise Group. We are strategically-focused brand consultants who understand how to develop, enhance, refresh, extend, and manage brands.

By definition a brand is a promise made and a promise kept. But more than that, the promise needs to be rooted in a true, preemptive advantage you have over your competitors. And the promise must be clearly communicated to your target audience to persuade and motivate them to take the action you desire.

When you’re searching for the right fit in a branding agency, we could be the wise choice. Our extensive branding and positioning experience has led us to develop a systematic process for brand development and management.

Strategic branding<

Developing a brand means defining the character of a company or product – including initial creation of brand names, developing the core essence of the brand, and establishing a brand personality - then, expressing that character to the desired audiences. The following elements are critical to codify and fully develop an effective corporate branding strategy:

  • Brand Mantra – What is your brand really all about…why does it exist?
  • Target Audience – What community of people (demographics, etc.) does your brand wish to influence and persuade?
  • Number One Benefit – What is the most compelling benefit your brand has to offer?
  • Competitors – Which companies or products might customers consider as a substitute for your brand?
  • Personality – What is the overall impression you wish to create for your brand in the mind of your target audience…fun, the expert, reliable, etc.?
  • Club – What are the common traits and/or expectations among the group of people your brand appeals to?

Brand identity development

Corporate identity branding consists of more than just a visual expression throughout your marketing communications. It encompasses a number of facets that make up strategic brand management, including:

  • Brand Positioning – Expressed through the use of a theme (tag) line.
  • Message Strategy – Created through the use of a brand story and copy styling.
  • Logo Graphics – Applied with consistency in all applications (colors, conversion to black and white, company name/theme line relationship, etc.)
  • Visual Brand Application – Employed in a never-changing, unified look in typographic styling, color themes, treatment of graphics, and photographic style.

Brand-building strategies

Once a brand marketing strategy is established, adhering to the strategic branding plan is critical to helping the brand evolve into a valuable asset. This means faithfully communicating the brand story in all advertising and promotional messages, ensuring that graphics conform to standards in all marketing materials, and speaking with a consistent brand voice in all public touch points.

Adwise Group, Inc Service<

Media planning and buying<

We excel in understanding our clients needs, in significantly increasing their business and in planning and negotiating the optimal media buys for their budgets. We’ve been buying media for over 25 years. We are located in Dallas but have national scope and capabilities.

Media knowledgeable

We understand well both traditional media, such as tv media buying, radio media buying and OOH (out of home), as well as new media, such as mobile media buying, Internet media buying, and social media. We subscribe to the major rating and demographic services, including Nielsen, Arbitron and Scarborough. We stay on top of the latest trends and techniques in media planning and buying.

Media methods

We research the target demos by age, income, education, ethnicity, home, children, lifestyle, media consumption, and much more. We are media agnostic, which means we are not biased toward any particular type of media but rather let the data tell us which media to use.

Media transparency

Because we have been media buyers for over 25 years, we have excellent references to share with you. Plus, we are meticulous with our paperwork and document all of our activities for your review.

Web design and production<

As a Dallas web design< and production company, AdWise Group is the right fit and a wise choice for clients who view their websites as an integral part of their advertising and marketing plans. These clients value the broad marketing perspectives and insights we incorporate into our web design services.

Our approach is to envision a company’s website design as a focus of brand expression, as well as a vehicle for selling products and services, interacting with customers, and attracting new customers.

When you choose AdWise Group as your web designer, you can be confident that you have made the right choice as the best web design firm to fit your needs. There are other Dallas website design firms and even more nationwide, but none can surpass the superior marketing perspectives and insights that AdWise Group will give you.

Message strategy

Like all marketing communication vehicles, message strategy is the key to success for a web designer. The right message strategy flows from an understanding of client goals and objectives, product/service features and benefits, and the competitive environment. While websites must be an expression of brand personality and culture, message strategy is the core element that drives effectiveness.

Creative strategy

Visuals, typography, and interactivity must support the overall brand and marketing strategy. By following brand graphic standards, a web design firm assures that a client’s website supports all their other marketing communications. When customers interact with a superior, well-orchestrated visual web design, they are more likely to be engaged, informed, and persuaded to act.

Web development

Database interactions and other invisible processing are often referred to as the “back end” of the website. The back end can be simple, like updating an SQL database. Or it can be extremely complicated, involving updates to multiple systems and real-time communication — such as verifying credit card information.

Adherence to current web programming standards and the selection of appropriate web tools are necessary to create a website that works flawlessly on all browsers. Technical web design expertise also means keeping up to date with the latest web design technology. Among the many current, critical techniques in achieving the best web design is HTML5. We fully understand HTML5 and can convert your current site to meet HTML5 standards.

Search engine optimization (SEO)

AdWise Group designers and programmers ensure that our clients’ websites are properly designed to achieve maximum SEO results. Proper SEO design requires substantial strategic planning and research to understand the ways that potential customers will search for the company’s products and services. Each page in a website is designed to achieve some level of SEO function. This starts with HTML tags and continues with contextual design and keyword selection. Our copywriters are well versed in writing effective SEO copy.

Print design and production<

If you are looking for a print design and print production agency, then AdWise Group may be the right fit and a wise choice for you. We have the experience and the expertise to design, develop, and produce printed materials to fulfill any marketer’s print objectives.

We view print materials as critical to our clients’ marketing mix and, therefore, the materials should not only complement but also enhance a company’s total communications program.

Message strategy

We use a systematic process to establish the strategic direction. A key document is the “Creative Work Plan”, which is a checklist and description of all critical issues and factors to be considered. This document defines the project in terms of objectives, strategies, competitor information, target audiences, and key messaging points. It also clearly defines features and benefits of the product or service being promoted. This is a collaborative process with all participants in the print project, whether the project is for brochure design, trade show graphics, newsletters, business cards, print catalog design, or other print projects.

Creative strategy

Combining vivid visual elements with strong copy concepts is key to creating truly effective print pieces. Within our creative process, art directors and copywriters jointly create ideas designed to motivate customers by using strong emotional as well as rational selling techniques. Our art directors are masters at image development while our copywriters are masters at message development. It is the combination of image and message that creates powerful, persuasive print materials.

Print production

We take great pride in our print production expertise. Our pre-press process ensures that complete and accurate art files are delivered to the printer. We closely supervise the onsite press checks to ensure color fidelity of the final product. Our print production coordinators are experienced in supervising projects, and by carefully bidding out every printing project, we ensure high quality printing at excellent prices.

Corporate branding<

When searching for a branding agency, look no further than AdWise Group. We are strategically-focused brand consultants who understand how to develop, enhance, refresh, extend, and manage brands.

By definition a brand is a promise made and a promise kept. But more than that, the promise needs to be rooted in a true, preemptive advantage you have over your competitors. And the promise must be clearly communicated to your target audience to persuade and motivate them to take the action you desire. When you’re searching for the right fit in a branding agency, we could be the wise choice. Our extensive branding and positioning experience has led us to develop a systematic process for brand development and management.

Strategic branding

Developing a brand means defining the character of a company or product – including initial creation of brand names, developing the core essence of the brand, and establishing a brand personality -- then, expressing that character to the desired audiences. The following elements are critical to codify and fully develop an effective corporate branding strategy:

  • Brand Mantra – What is your brand really all about…why does it exist?
  • Target Audience – What community of people (demographics, etc.) does your brand wish to influence and persuade?
  • Number One Benefit – What is the most compelling benefit your brand has to offer?
  • Competitors – Which companies or products might customers consider as a substitute for your brand?
  • Personality – What is the overall impression you wish to create for your brand in the mind of your target audience…fun, the expert, reliable, etc.?
  • Club – What are the common traits and/or expectations among the group of people your brand appeals to?

Brand identity development

Corporate identity branding consists of more than just a visual expression throughout your marketing communications. It encompasses a number of facets that make up strategic brand management, including:

  • Brand Positioning – Expressed through the use of a theme (tag) line.
  • Message Strategy – Created through the use of a brand story and copy styling.
  • Logo Graphics – Applied with consistency in all applications (colors, conversion to black and white, company name/theme line relationship, etc.)
  • Visual Brand Application – Employed in a never-changing, unified look in typographic styling, color themes, treatment of graphics, and photographic style.

Brand-building strategies

Once a brand marketing strategy is established, adhering to the strategic branding plan is critical to helping the brand evolve into a valuable asset. This means faithfully communicating the brand story in all advertising and promotional messages, ensuring that graphics conform to standards in all marketing materials, and speaking with a consistent brand voice in all public touch points.

Social media<

As a leading Dallas social media marketing company, AdWise Group is attuned to social media trends. We integrate social media into all of our campaigns for both B2B and B2C clients. The diligent attention we pay to this expanding and influential communication channel is why we are the right fit and a wise choice when it comes to social media marketing.

Strategic social media

It is important to integrate a company’s social media program into the overall messaging strategy. Social media marketing does not and should not stand alone. Often, traditional media is used to create awareness of special promotions that drive people to social media sites. The key point is to view social media as an integral part of a marketing communication plan, not as a replacement or a stand-alone entity.

Whether the social media objectives are social media monitoring, viral marketing, or building a fan base, AdWise Group’s long history of using traditional and emerging media methodologies provides us with a strong context for evaluating our clients’ marketing communication plans and evaluating the role social media should play in those plans.

Social media services

As a social media agency, we provide a number of social media services, including social media monitoring, social media campaign management, and social media content creation. We create and update content in key social media sites such as Facebook, MySpace, LinkedIn, Twitter, Flickr, and YouTube. In addition to producing daily content for these social media sites, we persuade online individuals and customers to follow our clients on Facebook and Twitter. Whatever your marketing objectives, look to AdWise Group to create and manage your social media campaigns along with your traditional marketing communications programs.

Social media consultant

As Dallas social media consultants, we develop social media solutions that work in harmony with our clients’ overall marketing and advertising strategies. We offer social media training for a client’s in-house personnel. We teach them how to conduct effective social media programs as well as monitor and measure social media activities. As a social media company, you can count on AdWise Group to help guide your efforts and to make sure your social media campaigns support your strategic marketing initiatives.

Broadcast production<

AdWise Group has offered in-house video and radio production services for much of its 25+ years in business. Our Dallas radio production and television commercial production capabilities are unique among agencies our size. In fact, we are the state-of-art equal of stand-alone broadcast production houses locally and elsewhere.

Broadcast production has been a key ingredient in AdWise Group’s ability to develop and execute integrated marketing communications programs for many of our clients. Whether your broadcast production needs are modest or more demanding, clients find our specialty services just the right fit and a wise choice.

Commercial production

In our in-house Dallas commercial production facility, we produce script-to-screen television spots as well as radio commercials ready to air. Our convenient, well-equipped Dallas radio advertising recording studio creates productions on a regular basis for clients such as Ace Cash Express, Mr. Jim’s Pizza, and Centennial. Our resources are ideal not only for TV and radio campaigns but for infomercial production for direct response TV and radio, too. And, of course, as a professional broadcast production house, we offer full HD production capabilities.

Corporate video production<

As a leading Dallas audio video production company, we create presentations for employee and shareholder meetings, trade show videos, training videos, Video News Releases (VNR), video or audio Annual Reports, and even video productions incorporating the magic and excitement of 3-D. (Imagine the impact you could make at your next event with a spectacular 3-D video presentation!)

Internet video production

Many companies are now looking past the traditional TV commercial production vehicle and instead use our services to create high-quality videos to be viewed on the Internet. Clients also use AdWise Group’s video services for viral promotional video production and video testimonials. Videos can add value, stature, credibility, and sale-ability to a company’s website. Web videos are also being used in pay-per-click advertising campaigns.

Mobile marketing<

There’s no hiding the fact that the world is going mobile! Coupons can now be stored and redeemed directly from mobile phones. Instant ad promotions are possible using SMS advertising< text messages. The emergence of the iPad is putting more marketing muscle into advertising aimed directly at consumers – whether on the couch at home or on the move down the highway. And just in case advertisers want to cover their marketing bases even further, they can use outdoor boards to send text marketing messages to consumers as they whiz by.

These and many more proximity-marketing opportunities are creating a variety of new consumer behaviors. And advertisers want to know how they can address and take advantage of these behaviors. As a mobile marketing agency, AdWise Group has proven to be the right fit and a wise choice for clients who want mobile campaigns integrated into their advertising mix.

Strategic mobile marketing

For many advertisers, wireless marketing is still a mobile mystery. This makes it difficult for clients to commit media budgets to mobile campaigns. AdWise Group, one of the premiere Dallas mobile marketing companies<, understands this important new channel. Even if budgets are limited, we can recommend the best, most cost-effective media mix, including mobile, to achieve strategic marketing objectives. Most important, we have the expertise to combine a mobile media messaging strategy with other media strategies to gain superior results.

Mobile marketing services

We’re more than just another mobile marketing agency. We’re “full service,” which means we can support a broad range of mobile marketing efforts including: SMS mobile text marketing, mobile web development, smartphone app development, Bluetooth broadcasting, mobile video, and more. Whether you want to begin with a single mobile effort, like text marketing, or have us create full-blown mobile campaigns, AdWise Group stands ready to help.

Mobile marketing solution

Today, wireless communication devices like smart phones come in all sizes and shapes with different operating systems and a range of capabilities, from simple to sophisticated. Developing creative, persuasive marketing content for mobile phones is a challenge not every mobile marketing agency is qualified to handle.

Internet marketing<

Internet marketing goes by many names, including web marketing, online marketing, search engine marketing, and interactive advertising. Regardless of the name, the intent is generally the same: the marketing or selling of products and services over the Internet.

Strategic internet marketing

As with any strategic advertising plan, it is important for Internet marketing to be integrated with a client’s overall media strategy. Some Internet campaigns are for branding and others are for direct response, each calling for different online marketing strategies. It is often the case that online marketing efforts are supported by offline media, including TV, print, billboards, direct mail, and more. As online marketing experts, we know how to successfully integrate Internet advertising with all other advertising programs. And like other advertising programs, the media strategy must be supported by a strong message strategy.

Internet marketing services<

AdWise Group supports a broad range of Internet marketing tools, including search engine optimization (SEO), pay per click, email marketing, banner advertising, local search, and affiliate marketing. Our talented and experienced online marketing experts can design and produce Internet ads of any size, shape, color, and function, including static banners, live action, animation, and other rich media ads.

Internet marketing consultants<

As a sophisticated Internet marketing firm, you can look to AdWise Group to handle all of your online and interactive advertising needs, from Google marketing and affiliate marketing to behaviorally-targeted banner advertising. But, if you already have in-house capabilities, we can enhance your online activities as your Internet marketing consultant. Our experienced interactive marketing professionals can support your existing SEO marketing and web marketing services. We can support your efforts with additional Internet marketing tools to help your online marketing activities be more successful.

Write a Review for Adwise Group, Inc

  • Your Adwise Group, Inc reviews help others learn about this business nature.
  • Best reviews about Adwise Group, Inc are passionate and personal. They offer a rich narrative, a wealth of detail, and a helpful tips for other Adwise Group, Inc customers.
  • Please don't review Adwise Group, Inc if you received a freebie for writing this review about Adwise Group, Inc, or if you're connected in any way to the owner or employees of Adwise Group, Inc.
Submit your site to Directory.ac

People Who Viewed This Also Viewed...

The leading Arizona advertising agency in Tucson, AZ. We do amazing stuff to...
Full-service advertising agency specializes in both traditional advertising...
Giving your business direction. Route2 Advertising is a full service...
Internet marketing company based in Indiana that builds your bottom line, it...
A digital marketing agency servicing clients across four continents based in...
Digital marketing experts, creating perfect digital journeys that are both...
Dallas Advertising Agency and Web Design firm providing Internet Marketing,...

Get listed at Directory.ac

Expert Articles

As a medical waste removal company, we habitually get several questions from medical centers about techniques and methods of medical waste disposal. Many doctor's facilities and research centers...
Most designers believe that curtains, cushions and home furnishings can easily transform a living space and add more style and comfort to your home. Curtains are considered the most important to...
As a business owner, you want to have your business advertised in front of as many people as you possibly can. However, if you only barely heard about being displayed in an online directory (and its...
Everyone enjoys receiving money back from a return, but no one enjoys filing the paperwork. Whether you are too busy, dislike the process too much, or simply don't have the knowledge to file on...
Choosing the right family dentist is an important task, but quite challenging. You will want someone who is properly trained and experienced to offer the kind of dentistry you need, and whom you are...

Digitalocean

Stay Updated

Directory.ac on Facebook Directory.ac on Twitter Directory.ac Feed Directory.ac RSS