Spoken Language: English
Business: Advertising, Marketing and Advertising
L Z Productions was founded in 1985, as a nationwide, full-service advertising agency, specializing in marketing and advertising solutions for companies in industries that span the gamut. We learn about your business, your target audience, and your objectives; then we strategize to develop the most creative marketing solution to reach your goals.
We offer an array of creative services aimed at generating buzz about your brand to drive business. From powerful design to strategic placement, L Z Productions positions your company in front of your target audience and drives business to your doorstep.
In advertising, we focus on crafting an engaging message with a visually striking design, but just as important – if not more so – is the placement of your ads. L Z Productions researches your industry, audience, demographics and psychographics to determine the prime placement for your print, radio, outdoor advertisements and TV commercials. This specialized skill requires in-depth knowledge of what goes into consumer purchasing decisions.
Before entering a media buy, we plan the strategy. We aim to reach the largest amount of people for the lowest cost. We determine the reach and the frequency of your advertising – reaching the majority of the viewers at an adequate frequency that leaves an impression. In planning, we identify the specific stations or publications in which your advertisements will run.
As seasoned media buyers, we have established relationships with networks and stations across the nation. We negotiate the competitive rates in your markets to satisfy your media budget.
Once rates have been negotiated and agreed upon, we place your ads with the selected media outlets.
We don’t stop at simply placing your advertising. We follow up to track the success of each campaign and analyze the results to improve your future advertising media buys. The proof is in the pudding, and we ensure the pudding is effective! L Z Productions works to maximize your brand exposure and increase your ROI.
Building Your Brand<
L Z Productions has a systematic approach for building a brand relationship that connects your brand promise, business intelligence, creative thinking and actionable analytics.
Never before has your organization needed more clarity about why you exist, what your brand promises, who cares about that promise, and how you will live it every day through every part of the organization.