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Business: Printing, Publishing and Printing
OnlinePrintingServices.net offers tips and advice about online printing<, effective design, and creative marketing ideas for a variety of print products.
We delve into the advantages and disadvantages of online printing, describe the print process, and even discuss how to assess color quality and accuracy. You'll get an excellent understanding of the concepts you need to know before beginning your project, so the design and print process goes smoothly. Besides gaining an overall understanding of printing, visitors receive tips and advice on design and marketing as well. From event marketing ideas to advice on promotional products, our site is focused on providing you with solid, helpful information.
In addition to the broader business advice, our website explores a myriad of print products. Whether you want to print business cards, presentation folders, bookmarks, calendars or other business materials, you'll be able to find the guidance you are looking for. Also, for each print product our site comes up with a design approach, printing tips to consider, and specific marketing ideas to incorporate. You'll gain the necessary insight so that you can complete your print project effectively.
Though they may vary in the specific ways they accomplish their goals, online print services will generally follow the same basic path from start (design stage) to finish (delivery of your printed product). Here we will take a quick look at the process, which can be broken down into 5 steps:
- The Design Stage
- At this stage, you are just starting the process of having a printed product created. The design stage will vary depending on your approach. If you hire a graphic design service, your task will be to advise the designers on the vision that your company is seeking for this project.
- You’ll talk with the design team and may even provide them with examples of your business’s printed products, in order to give them an idea of what style and look you want. If you create a design on your own, you will do so with either graphic design software or design templates; in both cases, you will be making all the decisions about color, font, text, layout, and logo placement. Once you’ve finished the design, you simply upload it to the printer’s website.
- The Proof Stage
- The second stage in the process occurs after your design has been uploaded. It is at this point that it is necessary for you as the customer to see a sample version of the product, and this is called a proof. A digital proof is a PDF file that you receive electronically, while a hard copy proof is a physical copy of your design that is delivered to your door. And while digital proofs are free, hard copies usually incur an additional charge.
- Hard copy proofs are also printed on proof paper instead of your final paper selection. This stage is crucial because you will be able to inspect the proof for flaws, mistakes, and typographical errors prior to the final product being printed. Resist the urge to just skim over the work at this stage as it could come back to haunt you later! With many online printers, you can also discuss the proof with a company representative for free. However, if your project needs a more thorough review by the printing company, there most likely will be an extra charge for this service. This may be a good idea if you have any concerns about the project.
- The Printing Stage
- This is self-explanatory, really. This is the point at which the materials you have ordered are being printed by your chosen online printing service. Most companies offer you a specific schedule with regard to how long this stage of the process will take.
- The Finishing Stage
- After your product has been printed, the printer adds the finishing touches. For calendar or catalog printing, finishing may include adding a binding to the product. For business cards, finishing may involve coating the cards with an aqueous, glossy shine. Other finishing services include perforation, hole drilling, shrink wrapping, folding, and scoring.
- The Delivery Stage
- Now that your project is complete, there’s one thing left to do: sit back and wait for it to be delivered to your door. Fortunately,
- online companies offer quick delivery, and many will even give you a guaranteed delivery date at the beginning of the process. Depending on what time you approve the final proof, the production itself can take as little as one day with certain companies.
- Once your product has been finished, you can choose the shipping method for your needs, depending on the price you are willing to pay for faster delivery. Most online printing companies have expedited shipping with the use of UPS, FedEx, or Postal Service overnight delivery, so consider those options if time is critical for you.
As easy as it is to use online printing services for more complicated print jobs like business cards and wedding invitations, you also stand to save a substantial amount of money by using online services for your basic black and white and even color copies. Many of the companies that offer these services have the same printing capabilities that your local print shops have. In fact, some online services have even more extensive equipment and expansive service offerings.
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