Business: Business Services, Signage
Scala is a leading global digital signage< company providing software and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks.
The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc.
Scala pioneered the digital signage industry and today with over 100,000 licenses driving over 300,000 screens worldwide; Scala drives more screens than all competing digital signage companies combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has offices in Canada, The Netherlands, France, Norway, Germany, Denmark, Sweden, UK, Japan and also over 450 partners in more than 60 countries.
Like all great technology companies, Scala started with one man and a vision. Scala was founded with very humble beginnings in 1987 when Digital Vision AS was founded in Norway. Back then, the company was focused on developing a product for cable TV stations that could still be called digital signage, even in today’s world. The software ran on the first computers focused on graphics, Commodore Amigas. Imagine the kind of ingenuity it took to create digital signage software in 1987, when VCRs and cable TV were just becoming mainstream and flat panels were only for millionaires. That level of ingenuity and forward-thinking is alive and well at Scala today.
In 1988 Digital Vision AS introduces its first product on the popular Commodore Amiga platform and InfoChannel was born. This was the first time an InfoChannel named product was sold to the public. The Scala development team and our customers stretched the very capabilities of the Amiga platform and led the way for the evolution that would be the current version of InfoChannel.
In 1992 Digital Vision AS was renamed to Scala and the headquarters moved to the United States. The platform of choice was still the Amiga but there were signs that Commodore was losing its position in the computer marketplace. Finally, in 1994 Commodore goes bankrupt and Scala engineering started on a PC based product. 1994 was also the year that IC500 was launched.
In 1996 Scala released MM100, IC100, PB100 for the PC platform. Scala was honored with the BYTE award for technology.
Evolution continued and in 1997 MM200 and IC200 were launched. Scala MultiMedia MM200 was named a PC Computing "1997 Most Valuable Product (MVP) Award Finalist" and also won PC Format's "Gold Award" in the November 1997 edition of the publication.
Over the next couple of years changes were happening very quickly. In 1999 InfoChannel Designer was born. The product was to be the flagship product for creation of InfoChannel content. In 2000, Broadcast Server and Reporter were introduced.