Totaro & Associates : Innovation is the lifeblood of any company. We are a full service firm for your needs around: Innovation...

Totaro & Associates

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Innovation is the lifeblood of any company. We are a full service firm for your needs around: Innovation Strategy, Brainstorming and Invention Cultivation, Licensing Valuation, Market Research, Competitive Assessment, Patent Search and Clearance
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philattotaro-names [dot] com
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Philip Totaro, Principal
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Totaro & Associates
4971 Carpinteria Ave. Unit D
Carpinteria, California 93013
United States
Phone: +1-805-405-3947
34° 23' 56.6592" N, 119° 31' 6.816" W

Spoken Language: English

Business: Business Services, Consulting

Totaro & Associates is a network of professionals, tailored to your specific needs under the expert leadership of the company's principal, Philip Totaro. Mr. Totaro has over seven years of experience in strategic planning as well as creating and protecting intellectual capital. He has helped clutivate and disposition over 450 innovations, and his assessment has led to over 250 issued patents. His strategic market analysis has led to the funding justification of over $500M in R&D investment and the development of multi-million dollar product and service offerings. He has provided legal and technical due-diligence for over $1B in M&A.

Mr. Totaro has worked for such companies as General Electric, United Technologies, Clipper Windpower as well as Design and Identity firms around the US and Europe. Totaro & Associates has worked with clients in industrial products, aerospace & defense, energy / utilities, high-tech, software / hardware, consumer products, as well as new media.

We serve the creative geniuses who create the world's top brands, companies, and products. These range from Fortune 500 product managers to naming gurus at top design and identity firms to small startup businesses and entrepreneurs. If you are brainstorming a new company, product or service, then we are here for you.

Innovation Strategy<

Successful businesses must innoavte or remain stagnant. We can take you from a "napkin sketch" to intellectual capital that generates revenue and creates a sustainable competitive advantage.

Creation of innovation strategy and alignment with business strategy is key to success. Facilitated brainstorming for idea generation as well as project portfolio management will enable you to take the first steps to commercializing your revolutionary ideas.

Whether it's a bottoms-up disruptive technology or an executive driven top-down initiative, we can position your business to achieve your vision. Through proven techniques of strategic roadmap development we can provide your organization with collaborative, cross-functional alignment of corporate goals, market needs and opportunities, product and service offerings, and technology.

Product Development<

Execution of a product development plan or service implementation is where most comanies fail. We have a proven track record of success in cultivating new technologies, launching new products and services, and establishing globally successful brands.

We can help facilitate or even conduct market research< and provide you with competitive intelligence so you can make better, more informed strategic decisions about what solutions to deliver to your customers. We have a competitive technology and product benchmarking approach that allows you to distill the important aspects of the market landscape. We provide an impact / maturity assessment to identify the current state as well as gaps to achivement of your strategy.

We will help you follow a proven tollgate process to ensure you have deisgn rigor and are capturing intellectual capital.

Licensing Valuation

Why let your patents, trade secrets and other know-how just collect dust in your filing cabinets? You can create barriers to competitors entry into the market or generate an additional revenue stream through licensing.

Licensing can add strategic value to your buisiness and help achieve your vision for growth. We have enperience in multi-million dollar licensing deals that have provided companies with additional financial security as well as enforcement of the rights of the IP bearer. We can assist with market landscaping and target identification. Then we look at legal strategy for the best way to approach license partners or potential infringers. Let us help you start making money off those proverbial Rembrandts you have in the attic.

Patent Searching

Prior art search and product clearance are an essential part of business risk mitigation. A clear path to non-infringment of existing patents and pending applications provides confidence to launch your new ideas. Working in conjunction with our network of legal experts and intellectual property attorneys we can provide:

  • Prior art search
  • Patent and application landscaping
  • Risk assessment and mitigation
  • Legal opinion

Brand Management<

In this modern era, brand management has become not only about creating a winning product or service, but leveraging that brand to different markets and cultures your company serves.

Naming can be a tricky needle to thread, but we take the guesswork out of the technical aspects of identity and brand protection. We can facilitate naming exercises or you can come to us with your list. You will receive a detailed scorecard on each candidate as well as the best means of execution when you decide to pull the trigger on your favorite name. We will handle the rest, from domain registration to trademarking.

Domain names, trademark searches, social media handles, sound-bytes and differentiation from competition in all these areas are the measures by which a company or product name succeeds or fails.

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